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Most Frequently Asked Questions

About the Agency and Team

1. What services do you offer?

Comprehensive creative and marketing solutions, like but not limited to:

  • Animated videos
  • Digital Ads
  • Documentary Films
  • Content Development and Designing
  • Digital Marketing
  • 360 Degree Events
  • Printing and Publishing
  • Social Marketing
  • Website Design and Development
  • Software & App Development

2. What sets your agency apart from others?

  • End-to-End 360-degree Communication Solutions Under One Roof
  • Strong Visual Storytelling Backed by Production Capabilities
  • Niche Expertise in corporate, industrial, Social Impact and Government Communication
  • Agile & Custom Approach for Every Client
  • Multidisciplinary Team with Cultural Fluency
  • Full Control Over Quality & Timelines

3. Who will be working on our account and what are their qualifications?

Account/Project Manager – Your single point of contact, responsible for coordination, timelines and quality control.

4. How big is your team and do you outsource any

work?

Magic Spangle is backed by a diverse and experienced in-house team of over 15-20 professionals (on an average), covering a wide spectrum of creative, strategic, technical and execution-oriented roles. Our core team includes:

  • Creative Directors, Writers & Strategists – With deep expertise in development communication, brand campaigns and content strategy.
  • Graphic Designers, Animators & Video Production Crew – Equipped to deliver everything from high-end motion graphics to documentary-style storytelling.
  • Website Designers & Developers – Skilled in both UI/UX design and backend development for custom web platforms.
  • App & Software Developers – Experienced in building intuitive, scalable digital tools, mobile apps and interactive platforms.
  • Event Management Team – Specializes in end-to-end execution of workshops, conferences and branded events—including logistics, design, AV and on-ground coordination.
  • Print & Publication Experts – Capable of producing high-quality publications, knowledge products, reports and branded merchandise—right from layout design to final print.
  • Digital Marketing & Media Planning Team – Focused on performance marketing, SEO, social media strategy and analytics.

While the majority of work is executed internally—allowing us to maintain full control over creative quality, timelines and client expectations—we do occasionally collaborate with a few trusted external specialists/consultants for highly niche requirements (e.g., rare language VO, regional filming crews, or specialized fabrication, subject consultants), always under the close supervision of our internal leads.

In essence, Magic Spangle functions as a one-stop creative and marketing partner with the ability to scale dynamically and deliver integrated solutions—without compromising on quality or accountability.

Experience & Past Work

Can you show us case studies or examples of similar projects you've done?
We have showcased our work in portfolio and case studies section of the main menu.

Do you have experience in our industry or with brands like ours?
We’ve been in the industry for over 15 years now and there’s a good chance we’ve worked with organizations in your sector. Let’s connect to explore how we can support your goals.

Can we speak to a few of your current or past clients?
Yes, of course!

Strategy & Approach

How do you typically approach a new project or campaign?

At Magic Spangle, our approach is strategic, collaborative and insight-driven—ensuring each project is aligned with your goals and delivers real impact. Here’s how we typically approach new assignments:

  • Understanding Objectives & Audience
    We begin by engaging with your team to clearly understand the purpose, target audience, key messages, expected outcomes and any sensitivities or constraints.
  • Research & Ideation
    Our creative and strategy teams dive into background research—on the subject matter, market trends and audience behavior—to spark relevant, contextual and innovative ideas.
  • Strategy & Concept Development
    Based on the insights, we propose a campaign or content strategy with clear messaging frameworks, creative directions and recommended formats/platforms
  • Content Creation & Design
    Once aligned, our writers, designers, video team and developers get to work—delivering high-quality scripts, visuals, videos, web content, or campaign creatives as per the scope.
  • Client Reviews & Iterations
    We maintain a transparent and collaborative feedback process, with built-in review rounds to ensure your vision and feedback are fully incorporated.
  • Execution & Deployment
    Whether it's a film, a web platform, or an event, we manage all aspects of execution—from logistics and production to delivery and digital rollout.
  • Monitoring & Reporting (if applicable)
    For campaigns or digital rollouts, we track performance, engagement and reach—sharing timely reports and recommendations for optimization.

How do you ensure brand consistency across platforms?

At Magic Spangle, brand consistency is a top priority—especially when content is being adapted across multiple platforms, formats and audience touchpoints. Here's how we ensure it:

  • Thorough Brand Onboarding
    We start by reviewing your brand guidelines—tone of voice, visual identity, logo usage, color palettes, typography and messaging pillars. If these don’t exist or need refinement, we help co-create them.
  • Centralized Creative Direction
    Our Creative Director or Brand Lead oversees all content creation to ensure a unified look, feel and voice across videos, graphics, social media, print, web and on-ground materials.
  • Platform-Specific Adaptation

    While each platform has its own format and audience behavior, we ensure that every asset feels unmistakably “you.” We adapt the content without compromising brand voice or core messaging.

  • Consistent Messaging Frameworks

    We build message hierarchies and content templates based on your goals and audience segments—ensuring every piece of content, from a tweet to a film, speaks with one brand voice.

  • Version Control & Asset Management
    We use structured file management and cloud-based sharing systems, so your assets are always up-to-date, consistent and easy to access—helping avoid duplication or outdated usage.
  • Quality Checks & Review Loops
    Each asset goes through an internal QA process and client review cycle to double-check for brand alignment before it goes live.

Communication & Collaboration

1. How often will we communicate and how?

We believe in proactive and transparent communication. Depending on the project scope, we typically hold:

  • Weekly or bi-weekly check-ins (via video or phone) for progress updates
  • Instant communication over email and WhatsApp for day-to-day coordination
  • Milestone-based review meetings for key deliverables

We can always adapt the frequency and mode of communication to suit your preferences and working style.

2. Will we have a dedicated point of contact or account manager?

Yes, absolutely. You will have a dedicated Account Manager who will be your single point of contact throughout the project. They will ensure smooth coordination between your team and our internal departments—creative, content, design, production and technical—ensuring timelines, quality and expectations are met consistently.

3. What tools do you use for project management and reporting?

We use a combination of tools for streamlined project management and collaboration, such as:

  • Trello / Notion / Asana – for task tracking, timelines and internal workflows
  • Google Drive & Docs – for collaborative editing and real-time feedback
  • Zoom / Google Meet – for virtual meetings and presentations
  • Custom Reporting Templates – for sharing progress reports, deliverable status and timelines

We’re also flexible and happy to work within any tools your team prefers.

4. What’s your feedback and revision process like?

Our feedback process is collaborative and structured:

  • Each deliverable is shared with clear timelines for your review.
  • We typically offer 2–3 rounds of revisions, depending on the nature of the content (videos, designs, scripts, etc.).
  • Feedback is consolidated through shared docs, comments or calls—whatever suits your team best.
  • We ensure revisions are implemented swiftly and accurately, with a focus on getting it right—not just getting it done.

We also maintain a version control system, so you always have access to earlier drafts if needed.

Budget and Timeline

1. How do you structure your pricing? Is it project-based, retainer, or hourly?

We offer flexible pricing models based on the nature of the engagement:

  • Project-based pricing – Ideal for campaigns, videos, events, or one-time assignments with defined deliverables.
  • Retainer-based pricing – Suitable for long-term partnerships requiring ongoing creative, content, or digital support.
  • Hourly/day-based pricing – Applied for consulting, ad-hoc tasks, or when the scope is evolving and needs more flexibility.

We’re happy to recommend the most efficient model based on your needs and budget.

2. What is included in your pricing and what costs extra?

Our pricing includes all core services required to deliver the agreed scope—this typically covers:

  • Conceptualization, scripting, design or production
  • Project management and coordination
  • Up to 2–3 rounds of revisions (based on project type)
  • File delivery in required formats

Additional costs may apply for:

  • Major scope changes after finalization
  • Third-party services like licensed stock, paid influencers, or specialized equipment rentals. We will inform beforehand, what is included and what is not while submitting the proposal.
  • Travel, accommodation, or logistics (for on-ground events or shoots)

All such costs are discussed upfront and transparently included in the estimate or billed with prior approval.

3. What timelines do you usually work with for deliverables?

Timelines depend on the complexity and scale of the project, but as a general guideline:

  • Scripts/Copy – 3 to 5 working days
  • Designs & Creatives – 3 to 7 working days depending on volume
  • Short videos/animations – 2 to 4 weeks from scripting to final edit
  • Documentaries or large-scale campaigns – 4 to 8 weeks

We always share a detailed timeline with milestones at the start of each project and we’re committed to meeting deadlines.

4. How do you handle changes in scope or urgent timelines?

We’re agile and understand that priorities can shift. Here's how we manage:

  • For urgent timelines, we adjust our internal workflow, extend working hours, or deploy additional resources—while ensuring quality.
  • For scope changes, we assess the additional effort or cost involved, discuss it transparently with you and formally align through a revised scope or change order.

Our goal is always to be solution-oriented and collaborative, keeping the project moving forward smoothly while respecting both your timelines and budgets.

Creative Work & Measurement

1. How do you measure the success of a campaign or project?

Success is defined in alignment with your specific goals—whether that’s awareness, engagement, conversions, or behavior change. We establish clear KPIs at the start and track performance against those. Depending on the project type, this could include:

  • Views, reach and engagement (for digital or video content)
  • Website traffic, click-through rates, or conversions (for web and media campaigns)
  • Feedback from stakeholders or target audience (for development sector or advocacy campaigns)
  • Completion of deliverables on time and within budget (for production or event-based projects)

We believe that creative impact should always be measurable—and tied to real outcomes.

2. Do you provide analytics or performance reports?

Yes, absolutely. For digital campaigns, websites and social media content, we provide regular performance reports including:

  • Key metrics (reach, impressions, CTR, engagement rates)
  • Audience behavior insights
  • Recommendations for optimization

For film or communication assets used in workshops, trainings, or field campaigns, we can also assist in designing simple feedback mechanisms to gauge audience response and effectiveness.

3. Can you help with both creative development and media placement?

Yes—we are a full-service agency that can handle both ends:

  • Creative Development – Strategy, scripting, design, production, content writing, etc.
  • Media Planning & Placement – Whether it’s digital (social, Google ads), offline (print, outdoor), or event-based, we can help plan, buy and optimize your media placements for maximum impact.

This integrated approach ensures consistency in messaging and better ROI across channels.

4. How do you ensure creativity aligns with business goals?

We approach every project with a strategy-first mindset. Before jumping into execution, we:

  • Understand your core objectives, audience and messaging priorities
  • Align every creative concept with those goals—whether the purpose is to inform, inspire, drive behavior, or sell
  • Balance creativity with clarity and impact, so ideas aren’t just visually appealing but also drive real results
  • Maintain close collaboration with your team throughout, to ensure every asset stays on-message and on-brand

Our goal is to make creativity purposeful, not just pretty.

Copyright and Intellectual Property

1. Who owns the copyright to the work you create for us?

In most cases, we assign full copyright ownership to you upon full payment and project completion. However, this may vary depending on the contract and scope—especially for licensing-based services like stock content or third-party assets.

2. Will we have exclusive rights to the creative assets?

Yes, unless stated otherwise, we ensure you have exclusive rights to use the final deliverables. Any non-exclusive or licensed content (e.g., stock photos, fonts, or music) will be clearly informed.

3. Do you use stock images, fonts, or music in projects? Are they properly licensed?

Yes, we may use stock or licensed assets when needed. All such materials are legally sourced with the appropriate licenses for commercial use. We'll also provide details on any restrictions, if applicable.

4. Can we reuse or modify the content you create in the future?

Once copyright is transferred to you on final payment, you can reuse or modify the content.

5. Are there any parts of the work that remain your intellectual property?

Raw project files, or proprietary processes may remain our intellectual property unless explicitly agreed upon. We can include a clause in your agreement if you’d like rights to source files.

6. Can you help us register our content for copyright protection?

While we don’t offer legal services, we can guide you on best practices for copyright registration or recommend trusted legal experts if needed.

7. Do we need to credit your agency when using the work publicly?

No, unless specified in the agreement or the work involves joint promotion. However, we always appreciate credit when possible, especially in portfolio-sharing or co-branded content.

Have questions? We’d love to chat! Give us a call at +91 9315138620 or drop us a line at info@magicspangle.in.